Libraries LLC
We Help
Brands
Sell in the
Real World.
No fluff. No corporate speak.
Just results — from the shelf to the sale.
On-Premise
Wine Bar & Restaurant
Off-Premise
Retail & Grocery
What We Do
Four Ways We Can Help.
Brand Audit
This is where everything starts. A full breakdown of how your brand shows up in the real world — and what needs to change to grow.
Includes
- —Wholesale pricing + COGS alignment
- —Portfolio positioning (what works / what doesn't)
- —Distribution + market analysis
- —Competitive set tasting + pricing reality check
- —Go-to-market strategy reset
OutcomeYou walk away with a clear, executable plan to grow sales — not just ideas.
California Sales Manager
For wineries that need real sales leadership in California without hiring a full-time person.
Structure
Compensation is tied directly to performance — supporting and maintaining your current business while being heavily incentivized to grow it. A small monthly draw ensures consistent support, which is then reconciled against sales performance over time.
Focus
- —Managing and activating distributors
- —Building key account placements
- —Driving wholesale growth across CA
- —Weekly sales direction + accountability
OutcomeMore placements, better pricing execution, and consistent case movement in the most important market in the country.
National Sales Manager
For brands ready to expand beyond California the right way — without hiring a full-time person.
Structure
Performance-based compensation aligned with both maintaining existing business and driving growth in new markets. A modest monthly draw per market allows for consistent attention and development, balanced against long-term results.
Focus
- —Distributor expansion + alignment
- —State-by-state growth strategy
- —Building real traction (not just adding states)
- —National account development
OutcomeSustainable national growth with the right partners — not a patchwork of dead markets.
Sales Consultant (Imports + Domestic Support)
More hands-on support working directly with distributors, reps, and key accounts.
Structure
Monthly retainer compensation. Flexible engagement based on the needs of the brand — typically focused on short-term growth initiatives, market work, and direct support with sales teams and key accounts.
Focus
- —Working with reps in the market
- —Opening and supporting key accounts
- —Fixing underperforming placements
- —Building momentum at the street level
OutcomeActual pull-through. Not just placements that sit.
Social Proof
Brands We've Moved the Needle For.
Brands We've Worked With
What Our Clients Say
Casey's ability to analyze our sales history, COGS, account mix, and on v. off-premise accounts in each of our distribution markets provided critical insights into our company's sales that we had previously not evaluated. Casey was able to examine each of our distribution partners and measure their success, and our standing within each portfolio. Casey was key in making suggestions for a complete overhaul of our wholesale pricing nationwide as well as with our California broker which led to dramatic changes for both brands. Since implementing Casey's suggestions for both brands, we have seen a dramatic increase in sales for both brands across many of our markets, including several wholesale markets we had considered "dead." Casey has limitless energy and ideas for wine sales, bringing over ten years of sales experience to the table. Casey's experience with both on and off premise accounts, market insights and needs has been invaluable to our company.
Alexis Iaconis
Founder & Winemaker
Brick & Mortar - Delta Wines
Casey O'Brien is among the top Brokers in California, with a level of professionalism and client satisfaction that sets him apart. Casey is a wine business pro with his finger on the pulse of the latest wine trends. Thanks to his diverse portfolio and expertise, we have been able to attract business and grow sales through well-targeted promotions and a steady supply of competitively priced wines our customers love.
Chiara Shannon
Director of Sales
Mission Wines
I have had the pleasure of working closely with Casey O'Brien through his work with Libraries, and his depth of knowledge of the California wholesale market is truly exceptional. While my own experience is grounded in national sales strategy, Casey brings an unmatched level of insight into the nuances of California pricing structures, distributor dynamics, and regional market realities.
He has been an invaluable resource in connecting me with thoughtful California producers and in helping me better understand the complexities of building sustainable brand positioning within one of the most competitive wine markets in the country. Casey has a rare ability to translate pricing theory into practical, executable strategy — a skill that makes a meaningful difference for wineries looking to grow with intention.
I highly value his perspective and would recommend him to any brand seeking clarity and expertise in navigating the California wholesale landscape and beyond.
Anne Cameron
Founder
In Good Co Wines
Our Story
14+
Years Moving Wine
From street rep
to market leader.
Built on real
relationships.
“I know what works because I've done it myself —
on the floor, in the accounts,
in every market.”
Libraries LLC was built by people who started with a bag and a territory. Not a boardroom and a brand deck. We spent years working the streets — calling on accounts, managing distributor reps, and figuring out what actually moves wine in the real world.
What we found: most wine brands have a great product and a terrible go-to-market strategy. Distributors sit on inventory. Sales teams lack structure. Brands grow in theory and stall in practice.
So we built a consulting firm that operates like a sales force — not a consultancy. We don't write reports. We open accounts. We don't just recommend strategies. We execute them. That's what Libraries LLC is.
Ready to Grow?
Let's talk about your Company.
Just a real conversation about real results
and whether we're the right fit for your brand.
librarieswine@gmail.com
Phone
401-258-2343
Based In
Santa Rosa, California